What are the core competencies of a company?
In a static business environment, the conventional
notion of the core competencies of a company
are the skills, knowledge and processes
that enable it to excel in a specific industry.
But in a dynamic business environment, external
conditions may change, turning these assets
into liabilities. If this happens, it could
impose a real danger to a company because
its core competencies –- those things that
contributed to its past successes –- now
could contribute to its demise. In an uncertain
environment, companies must develop a new
core competence - the ability to leverage
its strategic assets to exploit a new opportunity
as it presents itself and to convert potential
danger into opportunity.
Executives who take Dynamic Corporate
Strategy will be able to:
Recognize the challenges and opportunities
your organization faces
Formulate strategies that are attuned
both to competitive realities and to the
social, political, and regulatory climate
Craft these strategies to effectively
exploit the unique competencies of your
corporation
Implement strategy through the organizational
design and management practices you develop
within your firm and the alliances you
create with others
This program will use lectures and cases
to elicit these compelling insights. The cases
will compare how some companies successfully
build core competencies and excel in the uncertain
dynamic environment while others failed to
do so. Examples are drawn from many different
industries, ranging from service to high technology
businesses, and different countries (US, Japan,
China, Taiwan and Korea). Using the theoretical
models, attendees will learn how government,
companies and supporting institutions form
an ecosystem that shapes regional development.
A specific case study will focus on the ecosystem
of Silicon Valley, how it was dynamically
formed and how the forces exerted by all the
players in this ecosystem shaped the Silicon
Valley into its current structure.
